Jim Yastic
- Role
- Director Technical Marketing at Macronix
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jim Yastic
As the Director of Technical Marketing at Macronix, a leading integrated device…
Experience
Director Technical Marketing
Nov 2016 — Present
Macronix, is a leading integrated device manufacturer in the memory market, providing a full range of standard and custom products, coupled with world-class R&D and manufacturing capability. Member of the global ecosystem team who\'s responsibility includes: Managing the Technical Marketing team Analyzing growth market trends & technologies to drive new business opportunities Using knowledge of chip set vendor, OEM, and ecosystem activities to drive new business opportunities Identifying burgeoning applications and markets, leveraging market, system architecture, and memory knowledge to help drive company-wide roadmaps & product strategies 2-5 years out Identifying competitive threats and disruptive technologies Identifying potential partnerships to create synergistic solution offerings Identifying, initiating, and nurturing new ecosystem relationships Managing ecosystem marketing programs Outbound marketing role to produce localized product collateral Collaborate with product management team to validate specifications and new products with ecosystem and customers Channel/ecosystem synergies targeting revenue growth Collaborate with segment marketing to provide market, application, architecture, and competitive information Focus Area: Security (secure memory products & architecture) JEDEC TG424_3 Serial Flash Task Group member. Secure Flash specification Work Group chair position
Education
Chapman University
Bachelor's Degree, Electrical Engineering Technology with Computer Science Minor
New York Institute of Technology
MSCS, Computer Engineering
St.Edward's University
Master of Business Administration - MBA, Finance, General
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