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Jim Waters

Senior Director, Marketing at PepsiCo

Role
Senior Director, Marketing at PepsiCo
Location
Irvington, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jim Waters

Senior marketing and growth executive (current PepsiCo, former Digitas) leading large-scaleenterprise transformation across multi-billion-dollar consumer brands. Proven record of drivingrevenue acceleration, modernizing commercial capability, and integrating AI-driven innovation intocore business strategy. Trusted cross-functional leader and team builder.CORE EXPERTISEAI ( agentic, generative) strategy and implementation, marketing investment and ROI optimization,omni-channel marketing strategy, marketing measurement, audience insights, content and creativestrategy, CRM, corporate communications and public relations, operations, marketing InnovationContact: j••••••••@gmail.com

Experience

  1. Senior Director, Marketing

    PepsiCo

    Jan 2016 — Present · Purchase, NY, US

    Jan 2023-current Commercial marketing leader across core PepsiCo brands:* Lead NA Commerce Marketing capability and analytics practice* Accelerate brand growth at key national retailers - Performance marketing analytics (omni-channel)- Agency partnerships and creative testing/optimization - Content/data management - Marketing investment strategy * AI strategic utilization July 2020-Dec 2022PepsiCo portfolio marketing leader:* Food and beverage portfolio marketing focused on key holiday occasions (NFL Playoffs and Super Bowl, Summer, Winter Holidays)* Media-to-shelf omni-channel strategy to drive growth during critical selling periods* Driving national portfolio media ROI and in-store display volume and sales growth20••••20Shopper Marketing Programming:* Led team driving shopper marketing planning and activation across national retailers* Media Strategy * Performance Analytics * Investment Strategy Culture champion:* Co-lead an employee resource group focused on team wellness

Education

  • King's College

    Bachelor of Science (B.S.), Major: Mass Communications; Minor: Marketing

    1992 — 1996

Skills

  • Digital Marketing
  • Email Marketing
  • Marketing
  • Media Planning
  • Multi-Channel Marketing
  • Budgets
  • Mobile Marketing
  • Crm
  • Digital Media
  • Media Buying
  • Management
  • SEO
  • Public Relations
  • E-Commerce
  • Integrated Marketing
  • New Media
  • Digital Strategy
  • Team Leadership

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Jim Waters — Senior Director, Marketing at PepsiCo in Irvington, NY, US | Unifers