Jim Townley
Product Director @Booking.com
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WORK HISTORY
Product Director @Booking.com
Manchester, GB
EDUCATION
The University of Manchester
Economics
Aston Business School
MBA, specific focus on Change Management
Henley Business School
Henley Leadership Programme
CIM | The Chartered Institute of Marketing
"Chartered Marketer" status awarded
CIM | The Chartered Institute of Marketing
Advanced Certificate in Marketing
CIM | The Chartered Institute of Marketing
Diploma in Marketing
SKILLS
ABOUT JIM TOWNLEY
Product ideas begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squashed” I thought I’d start with a quote as I’m fascinated by new ideas and original thinkers. Most teams that I’ve worked with have had a wealth of untapped ideas, just needing a little help to unlock their potential, join the pieces of the puzzle and create new opportunities to delight customers and drive the business forwards.That’s where I operate best, helping businesses and teams to spot the patterns in those ideas and craft them into a winning strategy…….and then having defined that vision & strategy helping them to organise themselves to execute brilliantly. With a background that encompasses senior leadership roles with Product, Marketing, Sales & Cross Functional Agile teams, much of it with Auto Trader one of the UK’s most successful digital brands, I can call on a wealth of experience in building great online products and high performing product teams.Specialities; Digital Strategy, Digital Transformation, Innovation for Growth, Commercial Planning, Market Analysis, Product Development, Product Management, Product Marketing, Leading Cross Functional Teams, Change Management, Automotive Digital Strategy, Online Media & Publishing
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