Jim Tiedmann
Senior Marketing Leader ► Market Insights | Strategic Research & Data Analysis
- Role
- Director, Market Insights & Analytics at Salt River Project
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Jim Tiedmann
With 20+ years of experience, I approach every assignment with great curiosity and a creative mindset, with a drive to understand the “why” behind customer experiences or purchases to determine their wants and desires in order to develop and successfully market new products and services to fulfill their needs. Using all available data sources allows me to work effectively to make informed decisions and provide powerful results.My strong Financial Management background further reinforces my ability to guide clients in making strong business decisions, and has been tapped into by my employers more than once to help grow the company into new and stronger positioning. As a leader and mentor, I encourage direct-reports to spread their wings and stretch into new areas in order to expand their skill sets. Past subordinates were able to develop next-level skills years before their colleagues. I consider that a win-win-win: my team member grows, the company benefits, and I have the satisfaction of having helped another person.I welcome conversation and new c••••••••@outlook.com
Experience
Director, Market Insights & Analytics
Jan 2024 — Present · Tempe, AZ, US
I lead the multidisciplinary Market Insight and Analytics team who are responsible for qualitative quantitative customer research, cartographic and geospatial analysis, digital marketing analytics, data science and data warehousing. The main focus of my role is to drive the voice of the customer, support both internal and external initiatives with advanced geospatial analysis, marketing performance reporting and delivering advanced analytics.
Education
Northern Illinois University
Bachelor of Science (B.S.), Marketing
Skills
- Primary Research
- Advertising Research
- Market Research
- Customer Insight
- Innovation Research
- Consumer Product Testing
- Consumer Behaviour
- Concept Development
- Segmentation
- Survey Design
- Quantitative Research
- Brand Equity
- Concept Testing
- Concept Generation
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