Jim Miller

Jim Miller

Role
Head of Lifecycle & Loyalty Marketing Walmart & Inhome at Walmart
Location
New York, NY, US
LinkedIn followers
500 followers

About Jim Miller

Customer-obsessed marketing leader with proven expertise creating and executing…

Experience

  1. Head of Lifecycle & Loyalty Marketing Walmart & Inhome

    Walmart

    Aug 2023 — Present

    Lead the lifecycle marketing team & strategy for both Walmart+ & InHome membership programs. Responsible for onboarding, loyalty, churn prevention & attrition programs. Collaborate cross-functionally to deliver on increased benefits utilization & member retention. • Optimize marketing programs through a robust, always-on experimentation strategy across key marketing levers including enhanced segmentation & modeling, creative, personalization & offers. • Identify key performance signals & customer pain points to create innovative, new marketing programs & strategies that drive engagement. • Influence key partners across business, product, marketing, operations, creative, finance & legal to support the lifecycle marketing strategy. • Drive aggressive growth through comprehensive roadmap & build capabilities.

Education

  • Purdue University

    BA, Organizational Communications/ Public Relations

    1989 — 1996

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Jim Miller — Head of Lifecycle & Loyalty Marketing Walmart & Inhome at Walmart in New York, NY, US | Unifers