Jim Miller
- Role
- Head of Lifecycle & Loyalty Marketing Walmart & Inhome at Walmart
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jim Miller
Customer-obsessed marketing leader with proven expertise creating and executing…
Experience
Head of Lifecycle & Loyalty Marketing Walmart & Inhome
Aug 2023 — Present
Lead the lifecycle marketing team & strategy for both Walmart+ & InHome membership programs. Responsible for onboarding, loyalty, churn prevention & attrition programs. Collaborate cross-functionally to deliver on increased benefits utilization & member retention. • Optimize marketing programs through a robust, always-on experimentation strategy across key marketing levers including enhanced segmentation & modeling, creative, personalization & offers. • Identify key performance signals & customer pain points to create innovative, new marketing programs & strategies that drive engagement. • Influence key partners across business, product, marketing, operations, creative, finance & legal to support the lifecycle marketing strategy. • Drive aggressive growth through comprehensive roadmap & build capabilities.
Education
Purdue University
BA, Organizational Communications/ Public Relations
1989 — 1996
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