Jim Taylor
Marketing & Public Relations Pro
- Role
- Marketing Manager at Great Performances
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jim Taylor
New York-based marketing & public relations professional working extensively in hospitality, food & wine, live concerts & entertainment, and private & corporate events. My experience includes integrated marketing, copywriting, content strategy, social media/influencer marketing, public relations, programming, events and brand partnerships. A creative brand-storyteller and marketer, I\'ve developed D2C and B2B strategies, resulting in hundreds of thousands of restaurant/event covers and concert tickets sold, and generating $60m+ in combined revenue. A passionate writer, my work has resulted in placement in such outlets as New York Magazine, Gotham, Departures, Rolling Stone, Time Out NY, Eater, Town & Country, Wine Enthusiast, Huffington Post, The Daily Meal, IN New York, and more.
Experience
Marketing Manager
Jan 2020 — Present · New York, NY, US
Execute marketing strategy for Great Performances’ catering and events business and all restaurant properties and create email content, execute and analyze email campaigns for Great Performances and CPS Events (The Plaza Hotel) newsletter and dedicated blasts. Create and update content on Great Performances’ website, including “The Dish” blog, venue database, and various landing pages, as well as for Embrace, a health and nutrition brand. Create social media content for Great Performances\' social pages.
Education
William Paterson University of New Jersey
Bachelor of Science
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