Jim Secord
Founder | SaaS Product Leader | Expert in eCommerce, Fintech, and Growth Strategy | Former VP at WineDirect & CEO of Kashoo
- Role
- Founder at Vintiga Labs
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Jim Secord
Senior product leader and entrepreneur with 15+ years building and scaling SaaS platforms across eCommerce, fintech, and real estate tech. I’ve led product strategy and cross-functional teams from early-stage through acquisition at companies including WineDirect, ElectionBuddy, and Kashoo (BCTech Startup of the Year, Apple App Store #1 business app).Currently, I’m Founder of Vintiga, a unified POS and marketing platform purpose-built for wineries, distilleries, and breweries. We’re bringing together offline-first reliability, AI-driven insights, and seamless guest engagement to modernize tasting room commerce.My strengths include growth strategy, go-to-market execution, M&A, and partnerships (Apple, Square, Paychex), with a track record of scaling products to 200K+ users and processing $2B+ in transactions.Always open to connecting with fellow builders, investors, and operators in SaaS, hospitality tech—or anyone who enjoys good wine and great products.
Experience
Founder
Jan 2025 — Present · Bellingham, WA, US
Vintiga is a modern POS and marketing platform designed for wineries, distilleries, and breweries. We leverage AI and automation to help tasting room teams sell smarter—delivering personalized experiences, driving upsells, and increasing customer retention. With strategic integrations and a product-led growth approach, we’re preparing for launch as the unified commerce platform for craft beverage and hospitality.
Education
Simon Fraser University
Business/Commerce, General
Skills
- Project Management
- Saas
- Strategic Planning
- Software as a Service (Saas)
- Business Development
- Strategy
- Agile Methodologies
- Entrepreneurship
- Management
- Marketing
- Business Strategy
- Contract Negotiation
- Start-Ups
- New Business Development
- Lead Generation
- Strategic Partnerships
- Marketing Strategy
- Go-to-Market Strategy
- Software Development
- SEO
- Product Development
- Search Engine Optimization (SEO)
- Enterprise Software
- Leadership
- Product Management
- Cloud Computing
- Product Marketing
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