Jim Rummel
CMO || VP Sales/Marketing || VP Business Development || GM Transformational global executive orchestrating marketing plans through product, pricing, distribution, and promotional activities to grow market share.
- Role
- Commercial Director - Olympian at Caterpillar Inc.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jim Rummel
Transformational global executive orchestrating marketing plans by overseeing product positioning, pricing, distribution, and promotional activities to achieve sales targets and market share growth. HIGHLIGHTS- Marketing executive leading $1B international business unit- Product launches enabled category to grow from $60M to $600M in under 5 years. Category is now valued at $1.2B after 10 years- Received Chairman\'s Bold Courage award from Kohler\'s CEO in 2022 for executing a reprice of backlog, increasing backlog margins by 500 basis points- Enabled 1500 basis point margin improvement through creation of data driven dynamic pricing model- Developed global strategy to grow stagnant business unit by 50% over 3 years through product, channel, and communication initiatives.ACCOMPLISHMENTS- Oversaw Marketing team of 15+ employees- Led change management initiatives that increased team engagement scores by 35%, fostering a collaborative, results-driven marketing culture- Upgraded team through talent enhancements, coaching, and mentoring- Led innovative go-to-market strategy driving revenues 50% ahead of initial estimates- Cultivated distribution channel management driving 70% growth over 4 years through target alignment, rationalization and strategy- Spearheaded all marketing functions, such as product development, data analytics, program management, channel development, brand, pricing, communications, and campaigns.
Experience
Commercial Director - Olympian
Feb 2026 — Present
Education
University of Wisconsin-Madison
BS - Mechanical Engineering, Mechanical Engineering
1989 — 1993
Marquette University
MBA, Business
1998 — 2003
Skills
- Product Marketing
- Product Management
- Pricing
- Design for Manufacturing
- Product Development
- Marketing Strategy
- Strategic Planning
- Strategy Development
- Contract Negotiations
- Contract Management
- Product Launch
- Manufacturing Operations
- Manufacturing Management
- New Business Development
- International Business
- International Marketing
- Key Account Management
- Brand Development
- Team Building
- Strategic Sourcing
- Marketing Communications
- Integrated Marketing
- Business Process Improvement
- Engineering
- Business Development
- Business Strategy
- Competitive Analysis
- Cross-Functional Team Leadership
- International Sales
- Management
- Manufacturing
- Negotiation
- Program Management
- Retail
- Sales
- Sales Management
- Strategy
- Contract Negotiation
- P&L Management
- Process Improvement
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.