Jim Reedy

Storytelling - Content Marketing - Executive Communication

Role: Director of Marketing & Strategic Communications at Morgan Park Academy
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Director of Marketing & Strategic Communications
Morgan Park Academy
Jul 2011 — Present · Chicago, IL, US
I oversee digital and print communications to support enrollment management, fundraising, and alumni engagement goals for the South Side\'s top PK-12 independent school.• Set direction and vision for communications to position MPA brand in the Chicago-area market• Develop annual marketing plan and budget in collaboration with senior leadership; design, create, and place print and online advertisements• Publish daily news content and weekly email newsletter for school community• Plan, write, edit, and design annual print magazine of 40-plus pages for alumni and parent audiences• Develop and leverage media relationships as primary public relations contact; write press releases• Create and manage website content to serve both prospective families and current families• Build robust, daily social media presence on multiple platforms; increased Facebook fans 250% • Increased website traffic 12%; achieved Google search ranking among top Chicago private schools• Shoot, edit, and archive photos and videos for events and marketing; 8 million photo views in past year• Conceived and launched school blog to promote brand, establish faculty and staff as thought leaders, and drive website traffic; manage and edit blog posts by faculty, staff, and students• Review and edit written communications such as handbooks and senior leadership letters and speeches• Create event programs, brochures, flyers, posters, and other promotional materials• Lead training workshops on digital communications for faculty and staff• Research industry best practices, present plans and reports to senior leadership and board of trustees• Work collaboratively with all subsets of the school community; manage student volunteers

Education

University of Virginia
B.A.

Skills

SEO
Sports
Social Media
Video
Creative Writing
New Media
Magazines
Newspapers
Facebook
Blogging
Copywriting
Journalism
Editing
Storytelling
Feature Articles
Editorial
News Writing
Press Releases
Web Content
Web Content Writing
Content Strategy
Proofreading
Media Relations
Headline Writing
Copy Editing

Contact information

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Work email
•••••@morganparkacademy.org
Personal email
•••••@•••••.com
Direct dial
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Current company

Morgan Park Academy

Primary and Secondary Education · 91 employees · Founded 1873 · Chicago, Illinois, United States

Morgan Park Academy is Chicago\'s leading small-scale independent school, with small classes, approachable teachers, and down-to-earth students who learn best when they see how their learning can go beyond the boundaries of classroom, campus, neighborhood, and even city to influence the wider world. We focus on: Small, discussion-based classes: With an average class size of fewer than 15 students, we encourage full-voiced participation and safe intellectual risk-taking, giving every student the opportunity to speak up and stand out. Approachable, relatable teachers: Our teachers invite dialogue, infuse relevance into lessons, and forge meaningful connections with students because they know real learning takes real relationships. A spacious, self-contained campus quad: Our inward-facing quad, ringed by ivied brick buildings, creates outdoor space for study and play, along with opportunities for regular interaction. An experiential curriculum: All students learn best when they apply concepts to real life. So we’ve designed our curriculum to take students outside the classroom to explore and experiment. A perspective-widening, global focus: We show our students the world. Scores of MPA students travel abroad each year, and on campus we interpret events and ideas in their larger, global context, challenging students to step outside their comfort zones and their zip codes. Morgan Park Academy graduates emerge as confident young adults, original thinkers, and creative problem solvers who have seen their hard work pay dividends, possessing a keen interest in the interwoven cultures, challenges, and opportunities of our complex world. They progress into the next stages of their lives well-prepared for advanced college coursework and poised to meet and exceed the high expectations they refined at MPA.

morganparkacademy.org

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Experience

Director of Marketing & Strategic Communications

Education

University of Virginia

Skills

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