Jim Planet

Head of Marketing @Nordic Naturals

1 Omega-3 Fish Oil Brand in the US Reporting to the CEO: • Lead marketing strategy to drive premium position and acquire new customers • Transformed media mix to full funnel support and launched first national commercial • Developed data driven product innovation process for targeted portfolio expansion • Lead packaging rebrand increasing purchase intent and perceived value • Lead strategy for digital marketing, ecommerce, marketing automation, and sales enablement • Developed new brand architecture and product positioning • Built best-in-class marketing organization