Jim Planet
- Role
- Head of Marketing at Nordic Naturals
- Location
- Monterey, CA, US
- LinkedIn followers
- 500 followers
About Jim Planet
I have been called many things throughout my career, the creative guy, the marketing guru…
Experience
Head of Marketing
Oct 2018 — Present
1 Omega-3 Fish Oil Brand in the US Reporting to the CEO: • Lead marketing strategy to drive premium position and acquire new customers • Transformed media mix to full funnel support and launched first national commercial • Developed data driven product innovation process for targeted portfolio expansion • Lead packaging rebrand increasing purchase intent and perceived value • Lead strategy for digital marketing, ecommerce, marketing automation, and sales enablement • Developed new brand architecture and product positioning • Built best-in-class marketing organization
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