Jimmy Walker
- Role
- Design Director at Superformula
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jimmy Walker
Bridging the gap between conceptual design vision and the realization of small details…
Experience
Design Director
May 2021 — Present
As design director, my responsibilities include overseeing the design team and ensuring that the work meets the organization\'s overall goals and objectives. I provide vision and leadership while managing the end-to-end design process. I also help to mentor and grow the design team. 3+ Years (MGM Resorts): • Design Director for Loyalty, Commerce, and Identity teams • Redesigned and launched the new MGM Rewards loyalty program (formerly Mlife) on the web and the mobile app (named the Customer Loyalty Program of the Year at the 2022 Global Gaming Awards) • Lead the launch of the reimagined lobby host tool to help expedite the check-in process on property • Lead the launch of the improved mobile check-in flow via the mobile app (83% reduction of screens,~4 min to complete check-in, grew monthly mobile check-ins from 15K to 121K) • Lead the launch of the guided sign-in or join flow (Lift in Digital registration success rate: 17.7%, Lift in Digital Log in success rate: 18.6%, Lift in Digital Activation success rate: 12.4%) • Design Director for Platform and Innovation team • Lead the Platform and Innovation team in launching the Vega Design System, MGM Resorts\' new, token-driven design system
Skills
- Strategy
- User Interface Design
- Flash
- Typography
- Interactive Advertising
- Interactive Media
- Art Direction
- Interaction Design
- User Interface
- Creative Direction
- User Experience
- Experience Design
- User Experience Design
- Information Architecture
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