Jimmy Nguyen
Director, Max Content Research @Warner Bros. Discovery
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WORK HISTORY
Director, Max Content Research @Warner Bros. Discovery
Los Angeles, CA, US
EDUCATION
UC Irvine
B.A.
SKILLS
ABOUT JIMMY NGUYEN
Authentic, strategic, dynamic & curious researcher with over 17 years of extensive quantitative & qualitative insights experience – driven by results & solutions, providing actionable audience insights to super-serve client needs, and strong client relationships (building, maintaining, strengthening). Trusted advisor to creative executives & key stakeholders, and valued partner to various teams throughout organization. Seasoned storyteller & well-rounded researcher, bringing a uniquely diversified perspective & expertise, having operated from all key landscapes of the content media business (digital, studio, streaming, cable, broadcast). Expert in content strategy and competitive market trends.Strong curiosity & enthusiasm for media & sports entertainment, content strategy and understanding the consumer (identifying trends, challenges & opportunities), along with deep passion for research & excellence. Data & numbers geek with strong attention to detail – leveraging and maximizing available resources to obtain utmost multi-platform insights. Unwavering focus & commitment to team success, with firm dedication to developing and mentoring researchers.Strengths & Expertise• Unique & Diversified Research Perspective w Success History (Digital, Studio, Streaming, Cable, Broadcast)• Focused on Partnership with Creative Stakeholders, Content Creators & Showrunners• Content Insights (Evaluation, Formats, Talent, Consumption)• U.S. & Global Trends Assessment (Unscripted & Scripted)• Expert in Competitive Trends Across All Content Landscapes• Exceptional in Visual Storytelling & Translating Insights into Strategic Action Points• Social Platform Insights & Strategy• Content Strategy, Scheduling & Optimization• Content Measurement (Linear & Non-linear)• TV Ratings & Trends Expert (U.S. Broadcast & Cable + International)• Vast Experience in Primary/Qualitative Research• A/B Testing• Consumer/Viewer Journey Studies• Consumer Engagement & Optimization Solutions• Leading Insights for LatAm & International Clients (English & Spanish)• Partnering with Data Science Teams • Data Management & Processes Proficiency• Experience in Day-To-Day Team Management• Dedicated to Training, Developing & Mentoring Researchers• Vendor Assessment & Research Vendor Budget Management• Experience Launching a Start-Up Network• Experience with Network Rebranding
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