Jimmy Phillips

Experience

1. Vice President of Marketing & Communications

   Kettering Health

   Jun 2021 — Present

   Executive responsible for team of 30+ professionals that oversees and executes all marketing & communications activities for one of western Ohio’s largest comprehensive health systems. –Launched new Kettering Health (KH) brand, featuring a complete overhaul of naming and nomenclature system, visual identity, content strategy, and more. Led to statistically significant improvements and all-time highs in first year post rebrand for key metrics including awareness (6.3% increase), recall (19.5% increase), net promoter score (49.2% increase), and loyalty (4.9% increase). –Developed the Be Your Best tagline and comprehensive advertising campaign, which was recognized by the Aster Awards as one of the top 5 marketing campaigns in the nation and named a “Best in Show” by the Healthcare Ad Awards. –Negotiated the agreement to make KH the Official Healthcare Provider of the Cincinnati Bengals, which in the first year significantly enhanced the organization’s reputation, fostered employee engagement, and opened new philanthropic opportunities. Across all partnerships between US-based professional sports and health systems, KH and the Bengals had the highest social campaign engagement (1.7 million). –Serves as the system’s Public Information Officer for all crisis situations, highlighted by leading the internal and external messaging strategy throughout the Covid-19 pandemic. –Significantly improved digital engagement across all channels, highlighted by a 23% increase in website visitors, 4.6 Google Star-Rating average across all hospitals, and public Facebook engagements – nearly double that of any other regional health provider and on par with some of the most prominent systems in the nation. –Enhanced marketing and communication department’s engagement and retention rates by aligning resources with organizational strategy, emphasizing a culture of accountability, intentionally investing in professional development, and prioritizing internal staff promotions.

Education

• Union Adventist University

  Bachelor of Arts (Magna Cum Laude), Communications: Public Relations

  2004 — 2008

• Western Governors University

  Master of Business Administration (M.B.A.), Management and Strategy

  2013 — 2014

Skills

• Community Outreach
• Nonprofits
• Leadership
• Photography
• Research
• Fundraising
• Teaching
• Microsoft Office
• Social Networking
• Social Media
• Healthcare
• Microsoft Word
• Video Production
• Hospitals
• Newsletters
• Public Relations
• News Writing
• Advertising
• Editing
• Facebook
• Management
• Publications
• Storytelling
• Program Development
• Team Building
• Grant Writing
• Volunteer Management
• Public Speaking
• Writing
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Content Development
• Powerpoint
• Journalism
• Customer Service
• Copy Editing
• Strategic Planning
• Media Relations
• Creative Writing