Jimmy L.
Marketing Strategy Leader | Integrated Marketing | Global & Higher-Ed Expertise | U.S.-Based
- Role
- Director, Marketing Analytics at Out & About Communications
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jimmy L.
I help brands grow through integrated marketing strategies that connect global insights, business objectives, and creative execution into measurable results. Based in the U.S. with experience working across Southeast Asia, I collaborate seamlessly with cross-functional and remote teams to drive brand growth. As an Adjunct Marketing Professor at the University of San Diego, I mentor students on real-world marketing challenges while strengthening my expertise in brand strategy, integrated campaigns, and strategic leadership.
Experience
Director, Marketing Analytics
Nov 2024 — Present
Using data to inform all marketing decisions, from campaign development to budget allocation. Tracking key performance indicators (KPIs), analyzing campaign performance, and identifying areas for improvement. Translating complex data into clear, concise, and actionable insights that drive marketing and business goals.
Education
National University of Singapore
Bachelor of Arts - BA
Quantic School of Business and Technology
Executive MBA, Business, Management, Marketing, and Related Support Services
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