Jimmy Cooper

About Jimmy Cooper

With over two decades of experience at the intersection of product development, user experience, content strategy, and marketing, I offer a balanced blend of creative vision and practical execution in the technology sector. My focus is on creating engaging in-person and digital experiences that educate and captivate users through well-crafted, content-driven interactions.As a leader with a strong attention to detail and organizational skills, I manage complex, large-scale projects requiring cross-functional collaboration and coordination across diverse teams. I have a proven track record of uniting stakeholders around a shared vision and delivering results under tight deadlines.Throughout my career, I’ve led initiatives that have improved user experiences, shaped content strategies, and set new standards for digital engagement.Key achievements include:• Leading content strategy for AWS re:Inforce: Strategic direction of content development and operations across three consecutive years, consistently increasing performance YoY and innovating new learning formats.• Managing a global webinar program: Optimized operational scalability while overseeing production/promotion efforts and spearheading the development of an on-demand content library to enhance accessibility and engagement for a global audience.• Revitalizing a Mobile App Platform: Added interactive gaming and social features, enhancing participation in a global employee event.• Developing a Unified Content and Logistics Management System: Improved executive-level event planning and execution through streamlined processes.• Conceptualizing an Online Learning Platform: Utilized social connections, contextual analysis, and personalized content to guide individualized career journeys for learners.• Launching Yesler: Developed and executed a content strategy and digital marketing plan, successfully launching a new B2B marketing agency.• Designing a Digital Engagement Program: Connected IT professionals and developers with technology experts and peers through content-rich online and in-person events.• Producing a Live Streaming Series: Integrated audience interaction, contextual advertising, and dynamic content across a syndication network, setting a new standard for digital events.

Experience

1. Sr Program Manager, Content Strategist, Global Events

   Amazon Web Services (AWS)

   Oct 2020 — Present · Seattle, WA, US

   As a Senior Program Manager, Content Strategist on the Global Events Content Team at AWS, I lead content strategy, programming, and execution for 1P flagship events re:Invent and re:Inforce. My role encompasses developing comprehensive content strategies, managing diverse speaker portfolios, and overseeing multi-track session deliveries across various formats. I drive innovation in attendee experiences through initiatives like interactive learning experiences and new session styles, while also standardizing processes across programs to enhance operational efficiency. My work directly contributes to improved customer satisfaction scores and operational cost savings, positioning our team as a center of excellence for event content management within AWS and the broader Amazon org.

Education

• University of Washington

  Bachelor's Degree, Business, Marketing

Skills

• Webmaster Services
• Digital Media
• Marketing
• Online Marketing
• Event Management
• Digital Strategy
• Blogging
• Online Advertising
• Web Marketing
• Content Marketing
• Project Management
• Gamification
• Ppc
• Product Planning
• Competitive Analysis
• Customer Experience
• User-Centered Design
• Sem
• Advertising
• Digital Marketing
• Marketing Automation
• Marketing Management
• Experience Design
• Web Analytics
• Integrated Marketing
• Social Media
• Digital Innovation
• Strategic Planning
• Product Management
• Marketing Communications
• Product Marketing
• Program Management
• Social Networking
• Social Media Marketing
• B2b
• Search Engine Marketing (Sem)
• Strategy
• E-Commerce
• User Scenarios
• Brand Management