Jimmy Russell

VP of Corporate Sales Sales Manager @M&m Merchandisers

Fort Worth, TX, US

In my current role, I define and steer the strategic direction of national sales operations encompassing business development and account expansion initiatives across 1,100+ retail locations nationwide. I lead a high-performing 12-person sales team and manage 30% of the organization’s total revenue YOY, while serving as primary liaison for enterprise accounts, purchasing departments, and senior stakeholders across multiple channels. I’ve developed a talented sales force that consistently achieves ambitious goals by recruiting with purpose, providing mentorship, and implementing structured professional development programs that continuously improve performance and accountability. Drove 16.5% YoY revenue growth by strategizing and leading expansion and retention of seven large corporate accounts, launching tailored programs aligned with client models, strengthening partnerships, and securing contract agreements. Increased sales productivity, data accuracy, and client responsiveness by modernizing sales operations, leading cross-functional initiatives to optimize CRM adoption and develop standardized SOPs that streamlined workflows and reduced errors. Directed vendor and partnership development across the country, supporting regional and national accounts with tailored, solution-driven strategies that addressed complex business needs, deepened collaboration, and elevated competitive positioning across the industry.