Jimmé Peters
- Role
- President and CMO at 24 7 Consulting
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jimmé Peters
Tech centric, data driven, tireless connector, invested in good people and committed to…
Experience
President and CMO
Jan 1995 — Present
Developer of exposure concepts and marketing plans that increase company visibility and in turn, higher revenues. This includes leading teams on communications, branding, creative development, product launches, social media, press tours, and media/ analyst relations for clients across industries. This involves creating engaging marketing campaigns using videos, events, success stories, Q&A profiles, roundtables, infographics, partnerships, benchmarks, M&A, and customer highlights to ensure a consist message. In addition, I direct cross-functional teams through analysis, solution development and crisis management. Major Contributions: Nurturer of relationships with clients and partners leading to multiple acquisitions, two IPO’s, ongoing trusted resource and large pipeline of referrals. Successfully launched an artificial intelligence incubator for startup companies and attracted a record number of applicants. Submitted for and won 12 awards at a supercomputing show for one client. Directed a marketing team of supply chain services provider acquired by a big five firm. Developed and managed media for a technology conference that grew fourfold and I increased the coverage by seven over three years. Created a hardware exchange program that increased customer acquisition by a factor of eight and generated $5M of sales in one quarter. Designed an executive team building event for 125 attendees from site selection through execution coming in at 15% below budget though adding more attendees. Produced a video series focused on numerous success stories regarding supercomputing’s impact on society. Developed successful media training programs for executive interviews preparing for TED talks, keynote presentations, broadcasts, and internal communications. Facilitated workshops for teams to build consensus on branding, messaging, and target markets. Service on multiple BOD and Advisory Councils to share marketing best practices and new approaches.
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