Jim Lautenbach
Creative Catalyst Shepherding Strong Brands That Build Trust and Maintain Loyalty
- Role
- Graphic Communication & Brand Director at Milwaukee County
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jim Lautenbach
Jim Lautenbach is a creative designer and strategist for brands looking to achieve daring…
Experience
Graphic Communication & Brand Director
Nov 2015 — Present · Milwaukee, WI, US
Spearheaded and built Milwaukee County’s first comprehensive brand identity, enhancing public confidence and driving employee engagement across a diverse organization of 12 departments and over 40 subunits.• Serve as primary graphic designer for countywide projects and provide visual design leadership and consultation across print, digital, social media, environmental graphics, and wayfinding.• Conducted a comprehensive visual study and assets inventory upon joining; within first year, defined the logo architecture, visual system, and brand strategy. Authored and update core resources such as the Brand Standards Guide, Editorial Standards Guide, Plain Language Guide, and Terms in Use Guide — establishing enduring visual and editorial standards.• Created the Brand Portal on the employee intranet to centralize resources and promote consistent application of the brand across internal and external communications.• Launched internal culture and recruitment campaigns, including the “Changemakers Work Here” initiative during the COVID-19 pandemic.• Added creative support to the Milwaukee County Strategic Plan and new Mission and Vision Statements. Led development of the “Vision Logo” — a modernized visual mark symbolizing the commitment to becoming the healthiest county in Wisconsin by achieving racial equity.• Facilitate a cross-departmental communications and branding workgroup dedicated to maintaining brand alignment and elevating messaging consistency.• Partner with HR and Communications teams to embed branding into the employee experience — from onboarding to ongoing internal campaigns — fostering connection and engagement for a workforce of over employees.• Collaborate with vendors and platforms to align brand standards with employee-facing services and external partnerships.• Produce, design, and copyedit weekly employee newsletters and digital content, including the What’s Up in Milwaukee County email, fostering an informed and connected workforce.
Education
Marquette University
Bachelor of Arts (B.A.), Communication, Journalism, Advertising, Public Relations; Spanish minor; coursework in visual design
1990 — 1995
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