Jim Klepp

About Jim Klepp

Experienced marketing and management professional with proven ability to exceed performance expectations. Comprehensive knowledge of automotive advertising and marketing with excellent qualifications in retail digital advertising, CRM programs, strategic planning and competitive analysis. Extensive experience with database management, consumer segmentation and market research. Specialties: Retail Digital Marketing, web development, and CRM.

Experience

1. VP Group Director, Digitas

   Digitas North America

   Sep 2007 — Present

   2017 - PresentDirector of the Dow Chemical business overseeing an integrated agency team of 21 employees across five offices. Launched new digital storytelling hub on corporate.dow.com in 2020 supporting content messaging across Dow\'s primary brand pillars of Innovation, Diversity & Inclusion, Customer Centricity, and Sustainability. Oversee the implementation of over 185 integrated campaigns annually across email, social, and search.20••••17Director of the OnStar Subscriber Relationship Marketing (SRM) and web site business for U.S. and Canada. Responsible for overseeing over 50 SRM programs including email, direct mail, and SMS communications. Web site strategy and development work includes OnStar.com, OnStar.ca and mobile. Primary business objectives include subscriber retention and churn, average revenue per user, and 2nd owner remarketing efforts. 20••••14Director of the Buick-GMC retail channel, GM Fleet-Commercial (FCO), GM Owner Experience and Owens Corning digital business.

Education

• Western Michigan University

  BBA

  1982 — 1986