Jim Kershaw
Marketing Insights Consultant @ Burke, Inc. | Strategist | CX Advocate | Spreadsheet Maven | Grammar Enthusiast | Data Visualization Geek
- Role
- VP Senior Account Executive at Burke, Inc
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jim Kershaw
A demographics class in college first sparked my fascination with how people and populations change, adapt, and behave. That curiosity led me into social and public policy research, where I developed skills in research design and data analysis. Over time, I shifted from studying societal trends to helping businesses make decisions based on data. For nearly three decades, I’ve been fortunate to do this work at Burke, an amazing company uniquely equipped to help clients move forward with clarity, confidence, and purpose.What I love most is the variety of business challenges I get to explore—whether it’s identifying white-space opportunities for new products and services, uncovering actionable market segments, optimizing offerings, or forging paths to better customer experiences.As an introvert, I excel at listening and providing nuanced, thoughtful guidance. Mine is not the loudest voice in the room, but I am committed to building meaningful client relationships based on trust and collaboration.If you’re navigating complex business issues or seeking a deeper understanding of your market, let’s connect to explore how we can work together to achieve your goals. Feel free to connect with me here on LinkedIn or email me at j••••••••@burke.com.
Experience
VP Senior Account Executive
Oct 1997 — Present
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation. No matter where you find yourself on the path to success, we’re uniquely equipped to help you move forward—with clarity, confidence, and purpose.
Education
Duke University
A.B., summa cum laude, Economics, Sociology
1987 — 1991
Vanderbilt University Owen Graduate School of Management
MBA, Marketing, Finance
1994 — 1996
Skills
- Marketing Strategy
- Product Optimization
- Brand Loyalty
- Customer Loyalty
- Segmentation
- Pricing
- Market Research
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