Jim Itsou
Senior Market Manager @TELUS
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WORK HISTORY
Senior Market Manager @TELUS
Lead above-the-line retention strategies and tactics supporting customer base growth through national renewal and rate plan programs delivered across all sales channels with a primary focus on digital, corporate stores and national retail partners.
EDUCATION
Canadian Marketing Association
Advanced Marketing Management Certificate
Toronto Metropolitan University
Bachelor of Commerce (B.Com.)
Canadian Marketing Association
Integrated Branding Certificate
Digital Marketing Strategy & Management Course
University of Toronto
SKILLS
ABOUT JIM ITSOU
Consumer-centric leader crafting and delivering market share growth strategies for banking, telecommunications, and professional services, combining modern and traditional approaches for maximum impact. Committed to cross-functional collaboration, continuous improvement, innovation, and high-performance teams to achieve organizational business objectives. SKILLS & STRENGTHS Marketing: Acquisition & Engagement Programs, Journey Mapping, Segment Strategy, Digital Campaigns, Activations, Product Launches, Partnerships, Creative Briefs, User Personas, Go-to-Market Leadership: Growth Strategies, Annual Planning, Story Telling, Budgeting, Analysis, Problem-Solving, Team building, Coaching, Cross-Functional Collaboration, Performance Management, KPIs
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