Jimit Goradia

About Jimit Goradia

As a Marketing Performance & Analytics Leader, I thrive on turning complex data into actionable insights that drive business growth. With expertise in GTM strategy, growth funnel optimization, and data operations, I lead teams to deliver data-driven marketing strategies that maximize ROI and ensure seamless customer journeys.I’m passionate about leveraging advanced analytics, AI, and marketing automation to solve real business challenges. Whether it\'s developing predictive dashboards, optimizing lead funnels, or enhancing data operations, I’m constantly focused on improving efficiency and fostering growth. My hands-on experience with industry-leading tools like Salesforce, Tableau, Marketo, and 6Sense allows me to bridge the gap between marketing, sales, and data analytics to achieve tangible outcomes.Throughout my career, I’ve successfully built cross-functional teams, mentored talent, and crafted data strategies that align with both short-term goals and long-term growth. I’m equally comfortable working at the strategic level with senior leadership and rolling up my sleeves to dive into the data to ensure success.Outside of work, I’m driven by a constant curiosity for innovation and efficiency. I’m always looking for new ways to challenge the status quo and optimize processes, whether it\'s through new tools, better data systems, or smarter collaboration.

Experience

1. Principal - Gtm Analytics & Growth Funnel Design

   Thoughtworks

   Sep 2025 — Present · Mumbai, IN

   I drive the strategic direction of marketing performance measurement, growth enablement & data-driven decision-making across the organization. Building on my prior role as Lead, I now focus more on laying down business rules, frameworks & governance models, followed by designing the systems & processes to operationalize them at scale.Key responsibilities include:Strategic Marketing Performance Analytics: Define and evolve the business rules, KPIs & measurement frameworks that guide marketing decision-making and ensure alignment with organizational priorities.GTM Strategy Enablement: Provide market, customer, and competitive insights to shape GTM strategies, ensuring campaigns and initiatives are data-backed and outcome-focused.Growth Funnel Optimization: Establish business rules for lead generation, nurturing, conversion & retention, while ensuring supporting systems and processes enable a frictionless customer journey.Data Operations & Governance: Lead efforts to standardize, govern & streamline data operations, ensuring consistency and integrity of marketing and sales data across systems.Performance Reporting & Insights: Oversee the design of dashboards & reporting frameworks that provide real-time visibility into marketing ROI & funnel performance, empowering senior leaders with actionable insights.Cross-functional Partnership: Collaborate with marketing, sales, product & business development teams to align analytics strategy with organizational goals.Team Leadership & Mentorship: Mentor a team of analysts & specialists, fostering an analytics-first culture & guiding their professional growth.Technology & Tools Strategy: Evaluate & integrate new analytics and martech solutions to future-proof marketing operations & enhance performance.Recognition: Part of the core team honored with the Forrester 2025 B2B Return on Integration Honours Award, recognizing excellence in connecting data, technology, & strategy to drive measurable business outcomes.

Education

• Institute of Technology & Management

  Master of Business Administration (M.B.A.), Operations Management and Supervision

  2010 — 2012

• University of Mumbai

  B.Sc, Microbiology

Skills

• Leadership
• Team Management
• Bpo
• Competitive Analysis
• Account Management
• Analytics
• Mis
• Key Account Management
• Customer Relationship Management (Crm)
• Strategy
• Operations Management
• Business Development
• Lead Generation
• Vendor Management
• Crm
• Market Research
• Direct Marketing