James Hartung
C-Suite Leader | General Manager | Brand Builder | Award-Winning Innovator | Strategy & Transformation | IoT
- Role
- Chief Executive Officer at Waypoint Strategy
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About James Hartung
I\'m an experienced C-Suite leader, general manager, strategist and P&G-trained brand builder with a proven track record of award-winning innovation and profitable growth in the highly competitive consumer product, consumer technology, and home improvement industries. I\'m a creative executive with expertise turning around declining sales, profits and market share, positioning brands, developing product and go-to-market strategies, and fostering high-performance teams. I\'ve thrived in firms ranging from the middle-market to Fortune 50 and pride myself on the ability to produce results, increase enterprise value and lead organizational transformations.I get results by:~Combining a grasp of the big picture with the ability to get into the operational weeds when necessary.~Using curiosity, active listening, and analytical skills to breakdown complex problems and develop a clear sense of what to do.~Determining the \"so what\"- consumer insights, operational insights, market trends- and then turning those insights into innovative outputs and differentiated, profit-enhancing business plans.~Serving as an honest and loyal partner and trusted advisor;~Contributing discipline, process, and stability to help companies raise their game to a higher level.My areas of expertise:~General Management/Leadership~P&L Management~Strategic Planning and Execution~Marketing/Brand-Building~Innovation (Product, Marketing, Business Process)~Consumer/Customer Insights~Insight Driven Advertising and Communication~Digital and Social Marketing~Pricing Strategy and Execution~Customer Segmentation and Profitability~Turnaround and Change Management~Global Sourcing~IoT
Experience
Chief Executive Officer
Jan 2019 — Present · Orange County, CA, US
Waypoint Strategy helps companies define clear, long-term strategies to guide their priorities and develop winning go-to-market plans and organizational capabilities to increase profits, market share, and enterprise value.
Education
University of Missouri-Columbia
BA
1987 — 1991
Technical University of Braunschweig
Fulbright Scholar
1991 — 1992
Harvard Business School
Master of Business Administration - MBA
1996 — 1998
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