Jim Giberson

About Jim Giberson

I serve as Senior Director of Marketing & Strategy at Wright-Ryan Construction, a $180M employee-owned professional services firm supporting clients across healthcare, higher education, research, and commercial sectors.In this role, I partner closely with senior leadership and external advisors to shape enterprise strategy and co-lead the company’s strategic planning process. My work centers on synthesizing market intelligence, financial priorities, and operational insight to inform long-term growth direction and organizational priorities.I help guide multi-year strategic roadmaps, facilitate cross-functional planning across business units, and support leadership teams in translating strategic priorities into coordinated initiatives across the organization.Over the past several years, I have helped lead enterprise planning cycles, align leadership teams across multiple lines of business, and implement data-informed approaches to market positioning, growth strategy, and operational improvement.Selected Outcomes: • Led strategies supporting geographic expansion that contributed to 30% year-over-year revenue growth • Redesigned commercial pursuit strategies, improving hit rate by 25% • Streamlined enterprise strategic planning process, reducing cycle time by 40% • Developed market and pricing analytics frameworks to improve sales targeting • Led CRM strategy and adoption, tripling active user participation within 18 monthsMy background bridges strategic planning, business development strategy, and market intelligence, with a focus on aligning leadership teams around clear priorities and long-term growth.Strategic Perspective:I believe effective strategy emerges from the disciplined integration of market insight, operational understanding, and leadership alignment. My approach focuses on helping organizations translate complex information and competing priorities into clear strategic direction, enabling leadership teams to make confident long-term decisions and sustain durable growth.

Experience

1. Senior Director, Marketing & Strategy

   Wright-Ryan Construction, Inc.

   Feb 2024 — Present · Portland, ME, US

   Leading strategic planning and growth initiatives in partnership with senior leadership for a $180M employee-owned professional services firm.Key Responsibilities Include:• Co-lead enterprise strategic planning process in collaboration with senior leadership and external business consultants.• Facilitate cross-functional planning across operations, accounting, IT, marketing, and line-of-business leadership.• Synthesize market intelligence, client feedback, and financial priorities to inform strategic decision-making. • Develop multi-year strategic roadmaps and support implementation across organizational teams.• Serve as strategic advisor to the Senior Operations Team on growth priorities, market positioning, and operational improvement.Selected Outcomes:• Led strategies supporting geographic expansion that contributed to 30% year-over-year revenue growth• Redesigned commercial pursuit strategies, improving hit rate by 25%• Streamlined enterprise strategic planning process, reducing cycle time by 40%• Developed market and pricing analytics frameworks to improve sales targeting• Led CRM strategy and adoption, tripling active user participation within 18 months

Education

• Purdue University

  BS, Construction Engineering

  2006 — 2010

Skills

• Cpr Certified
• Osha 10
• Marketing Strategy
• Strategic Planning
• Adobe Creative Suite
• Osha 30-Hour
• Business Development
• Eagle Scout
• Special Events Coordination
• Quarkxpress
• Microsoft Office
• Marketing Communications
• Digital Photography
• Project Management
• Social Media