Jimeet Mehta

About Jimeet Mehta

17+ years of B2B & B2C experience in Product Management, Distribution Management & Business Development.• Launch of new products, pricing & product positioning strategies• Proven ability in handling multiple branches & effectively generating profitable business• Managing health of product portfolio, strong systems & processes driven approach to businessSuccessfully completed below training courses : • Channel Management through Kassh Consultancy• Negotiation Skills through Hero Mind Mine Consultancy• Leadership & Managerial Excellence through Mentora Consultancy• Result Orientation with Execution Excellence through VINSYS Consultancy

Experience

1. Market Development Manager

   Pidilite Industries Limited

   Sep 2023 — Present · Mumbai, IN

   Delivered 21 Cr business in FY-25 with 40% Gr & 100% target achievement across markets in Tier 3 Rural Towns with Pop strata of 10-20K -Achieved 42% Growth in FY-25 fin 900 Rural Towns with high competition markets in core categories of Fevicol + Construction Chemicals + Consumer Products by connecting with – 22k End users and 11k Site Visits via designing customized loyalty program and Incentives-Executed 2k User Meets FY-25 via strong field marketing team of 21 Business Executives in adopted towns delivering 10.3X growth across product categories-Leading a team of 21 BDE for mobile activation module in form of branded commercial vehicles instigated for category development, distribution & expansion in Tier 3 Towns-Delta Business of 6 Cr in FY-25 in with 80% towns growing in double digits-Launch of new vehicles – End to end launch (Procurement + Fabrication + Branding) of 9 New Vans for brand awareness & demand generation -Taking Mind Share of Sales Team and Market via innovative quarterly exciting campaigns to excite stakeholders for consistent effort towards all category development-Brand Engagement & Marketing Strategy has been executed with festival led campaigns and agency led mass meets. Messaging crafted with brand positioning, product recall led to 50% Spike sales during campaign & collaborating with external agencies to drive the BTL campaign & activations pan India-Assisted in Brand Identity, Creative strategy design and deployment, by connecting with 3L end users via structured digital campaign-Created specific collaterals for filed marketing like product AV’s, Demo Module’s, execution of branding initiatives for dealers in Van towns.

Education

• Chetana's Institute of Management & Research

  Master of Business Administration (M.B.A.) MMS, Commerce

  2006 — 2008

• RN Shah High School

  SSC, Commerce

  1989 — 1999

• Mithibai College

  HSC, Commerce

  2000 — 2001

• NM College

  Bachelor of Commerce (B.Com.), Commerce

  2001 — 2004

• Mumbai University

  M.Com, Commerce

  2004 — 2006

Skills

• Business Planning
• People Skills
• Project Co-Ordination
• Marketing Communications
• Profit Maximization
• Pricing Strategy
• Inventory Management
• Channel Sales
• Product Development
• Market Research
• Btl Activities
• Project Planning
• Product Customization
• Sales Management
• Product Launch
• Segmentation
• Product Management
• Product Mix Validation
• Marketing
• Business Strategy
• Forecasting
• Product Rationalization
• Profitable Growth
• Sales
• Marketing Strategy
• New Product Implementations