Jim E.
- Role
- Customer Experience & Technology Leader at IBM
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Jim E.
Marketing technology executive with 15+ years driving enterprise MarTech strategy…
Experience
Customer Experience & Technology Leader
Jan 2022 — Present
Leading client digital transformation efforts related to Customer Experience and Journey\'s; leveraging Salesforce including CDP, Marketing Cloud, Sales Cloud, Analytics & Personalization. Focused on outcomes/results from data; improved Sales efficiency, directing investments based on data driven insights, linking promotions to sales, creating new executive dashboards and road maps
Education
W. P. Carey School of Business – Arizona State University
Master of Business Administration (M.B.A.), Economics
2004 — 2006
Babson College
Omnicom Senior Leadership Program
2017
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