James Doyle
Director of Pr @Started Pr
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WORK HISTORY
Director of Pr @Started Pr
EDUCATION
Queen Margaret University
MSc Strategic Communications and Public Relations, Public Relations/Image Management
Technological University Dublin
Diploma, professional competence, International Business
Fordham University
Business, Management, Marketing, and Related Support Services
Maynooth University
International Bachelor of Business Administration - BBA, Entrepreneurship/Entrepreneurial Studies
Digital Marketing Institute
Professional Diploma Digital Marketing, Digital Marketing
ABOUT JAMES DOYLE
Director-level PR & Communications lead working across fintech, payments and high-growth tech. I focus on what PR is actually meant to do, drive visibility, credibility and commercial outcomes. What I bring: Market expansionLead comms strategies supporting entry into the Middle East, Europe and the USTop-tier media resultsConsistent coverage across titles such as City AM, Sifted, TechCrunch, The Times, Forbes, Business Insider, CoinDesk, CointelegraphBusiness buildingI played a key role in the transition and next phase of Started PR following its separation from SkyParlour, working closely with leadership on structure, positioning and growth while overseeing all technical components.B2B + B2C experienceFintech, payments and crypto alongside FMCG, F&B and consumer brands including Moët Hennessy portfolio, Nestlé, Peroni to name a few.Executive positioningGhostwriting and shaping thought leadership for CEOs and C-suite leadersCommercial impactProven track record growing accounts through upselling retainers and strategic projectsTeam leadershipTraining junior talent on PR strategy, pitching, content creation and data-led campaignsExclusive Media engagementhosting and executing exclusive events and experiences for top-tier journalistsCampaign deliveryIncluding award submissions, rankings and thought leadership programmes that build long-term brand authority Where I’m different: I’m particularly focused on how PR is evolving in an increasingly AI-first world. I\'m studying first hand the impact, tactics and strategies for Generative Engine Optimisation (GEO), helping brands show up beyond traditional media and search and into LLMs and AI-driven search. That means thinking beyond coverage and towards: Discoverability Narrative control How brands are represented in AI-generated answers I’m often brought into situations where there isn’t a clear playbook to solve complex challenges and making things happen. Clients have (half-jokingly) referred to me as a “Ray Donovan” type.
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