Jim Dominguez

About Jim Dominguez

Digital experience and eCommerce leader with 10+ years driving measurable growth across content strategy, UX optimization, product storytelling, and online merchandising for major retail and consumer brands. I specialize in translating complex data into intuitive, high-performing digital experiences—elevating conversion, engagement, and customer satisfaction across web and mobile.My background spans digital merchandising, content strategy, analytics, creative direction, and cross-functional leadership. I’ve managed enterprise-level site content ecosystems, led major redesigns, built optimization frameworks, developed reporting dashboards, and partnered with IT, UX, Product, Analytics, and Marketing to deliver seamless, insight-driven customer journeys.I thrive in environments where data, creativity, and customer behavior intersect. Whether it’s reshaping a homepage experience, optimizing category paths, implementing A/B tests, launching new content models, or improving product discovery, my focus is always the same: create digital experiences that convert, feel intuitive, and reflect the brand at its best.Core Strengths:Digital Experience · Conversion Optimization · UX Strategy · eCommerce Merchandising · Site Content Strategy · Analytics & Insights (Adobe, GA, Quantum) · Personalization · A/B Testing · Cross-Functional Leadership · PIM/DAM Management · Product Storytelling · Digital Campaign Integration

Experience

1. Lead, Site Merchandising & Engagement Experience

   AT&T

   Mar 2025 — Present · Dallas, TX, US

   Drive digital experience strategy across AT & T’s online ecosystem, leveraging analytics, customer behavior insights, and UX principles to optimize site performance and deliver a seamless, conversion-driving user journey. Analyze traffic patterns, customer pathways, and engagement trends to identify friction points and recommend enhancements to site design, layout, navigation, and content structure.Own competitive benchmarking and digital market intelligence to inform experience decisions and strengthen AT & T’s online positioning. Partner closely with UX, Marketing, Product, IT, and Data teams to align digital initiatives, create integrated campaign experiences, and ensure upgrades are executed with customer needs at the center. Review customer feedback and qualitative signals to guide design improvements that elevate satisfaction and reduce abandonment.Develop and influence digital campaign strategies, optimize landing page experiences, and support personalization initiatives across the purchase path. Act as a digital experience subject matter expert to cross-functional partners, translating insights into actionable recommendations that increase engagement, retention, and revenue.

Education

• University of North Carolina at Wilmington

  Bachelor of Business Administration (B.B.A.)

• University of North Carolina at Greensboro

  Master of Business Administration (MBA)

Skills

• Marketing
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Customer Service
• Teamwork
• Social Media
• Event Planning
• Time Management
• Visual Merchandising
• E-Commerce
• Retail
• Merchandising