Jim Delaney
Veteran sports and entertainment marketer focused on premium live event experiences, brand/revenue growth, and AI innovation for teams, venues, and category-defining ventures.
- Role
- Founder & CEO at Activate Sports & Entertainment
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jim Delaney
Global marketing leader with 35+ years of expertise in sports & entertainment, specializing in premium brand strategy, live event marketing, AI innovation, and category-defining platforms for teams, venues, and brands worldwide.
Experience
Founder & CEO
Activate Sports & Entertainment
Oct 2006 — Present
For nearly two decades, Activate has helped world-class teams, venues, and brands navigate what\'s next in sports and entertainment. From launching new brands and strategic storytelling to digital-first performance marketing and memorable premium experiences, we find new revenue and drive growth and innovation for the industry’s best.» Over the years, have served in roles as a trusted advisor, brand strategist, and fractional CMO for several industry-leading companies, including Red Bull North America, RockForce, Legends Global, Boston Bruins, Minnesota Wild, New Jersey Devils, Boston Marathon, AEG Facilities, Oak View Group (OVG), Event & Venue Marketing Conference (EVMC), Association of Luxury Suite Directors (ALSD), Cisco Sports Partnerships, Massachusetts Film Office, Madison Square Garden Entertainment, Boston Bikes, and the Life is good Company, among others.
Education
Georgetown University
Bachelor of Arts - BA, English/Government
New York University
Master of Science - MS, Global Sport
Harvard Business School
The Business of Entertainment, Media and Sports
Skills
- Engaging Public Speaker
- Public Relations
- Media Relations
- Strategy
- Leadership
- Event Management
- Entertainment
- Sponsorship Activation
- Integrated Marketing
- Sponsorship
- Marketing Communications
- Event Planning
- Sports
- Public Speaking
- Social Media Marketing
- Marketing
- Strategic Communications
- Social Media
- Sports Marketing
- Publicity
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.