Jim Cusson
We Ignite Retail Brand Fuel | President at Theory House | Expert in Retail Brand Strategy
- Role
- Institute Faculty at Path To Purchase Institute
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jim Cusson
Jim Cusson is the President of Theory House, a leading retail branding agency that helps food and beverage brands ignite retail brand fuel. With over 20 years of experience in the industry, he has led innovative and impactful campaigns for clients such as Pepsi, McCormick, Starbucks, Food Lion, The Fresh Market, and others. He is a visionary and a leader in retail innovation and sustainability, with a mission to reimagine the future of retail and drive positive social change.He has presented at various industry events and conferences, such as Shoptalk, Groceryshop, Shopper Marketing Conference & Expo, Retail Insights Southeast, and Private Brand Summit. He is frequently quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune, and Fox News. He is a creative and strategic thinker, with skills in marketing communications, creative direction, and online marketing.
Experience
Institute Faculty
Oct 2013 — Present
The Path to Purchase Institute\'s Faculty Program recognizes outstanding speakers and thought-leaders who have advanced the effective practice of shopper marketing.
Education
Rutgers University
Bachelor of Science (B.S.), Marketing
1983 — 1987
Skills
- B2b Marketing
- Creative Strategy
- Marketing Communications
- Marketing
- Integrated Marketing
- Online Advertising
- Media Buying
- Web Design
- Brand Architecture
- Mobile Marketing
- Sales
- Sem
- Multi-Channel Marketing
- Web Marketing
- Product Promotion
- Interactive Marketing
- Branding & Identity
- Marketing Research
- Corporate Branding
- Trade Shows
- Competitive Analysis
- Creative Direction
- Social Media Marketing
- Media Planning
- Customer Insight
- Product Marketing
- Brand Awareness
- Brand Development
- Online Marketing
- Marketing Management
- Email Marketing
- Market Planning
- Digital Marketing
- Relationship Marketing
- Lead Generation
- Advertising
- Strategic Partnerships
- Strategy
- Brand Management
- Marketing Strategy
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