Jim Craig
CPG Executive, Consumer and Category Insights Leader
- Role
- Director of Category Management at Trident Seafoods
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jim Craig
I am a seasoned business strategist with deep experience in consumer goods, category and consumer insights, and product development. My towering strength is my analytic skill and ability to generate actionable insights that result in winning strategies in the marketplace. As someone who has worked for huge companies and run a dynamic small business, I bring a pragmatic approach to challenging business problems. In my spare time, I enjoy repairing and restoring old cars and motorcycles, powder skiing, and watching Japanese Anime and Marvel with the young adults living under our roof.
Experience
Director of Category Management
Jan 2022 — Present · Seattle, WA, US
Lead product management for all canned salmon brands as well as our Whitefish species: Wild Alaska Pollock, Pacific Cod, Halibut and Rockfish. Responsibilities include business planning, inventory management, strategic pricing, competitive insights, channel selling stories, and new product development.
Education
Babson College
BS, Economics/Entrepreneurial Studies
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