Jim Cook
Chief Executive Officer @Isometrica Ltd
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WORK HISTORY
Chief Executive Officer @Isometrica Ltd
In 2010 I realised that I needed a place to gather my thoughts, plans and projects, and that I often needed to deliver work through a corporate entity. So Isometrica was born in 2010 and through Isometrica I\'ve managed to work with some really great people, help solve some truly challenging problems and all the time have fun doing so.Most recently, via Isometrica I built a great team to work on MapCO2, a novel way to calculate the CO2 emissions generated by agriculture. At a macro level, land use data can be used to calculate net carbon emissions, but this approach requires gross approximations, particularly in rural areas which account for 72% of the UK area. Land use across a farm unit will often change over the year and this further compounds the problem.The existing micro-model tools don\'t work well on a field-by-field basis that allows for changing use over the seasons. For example, a farm\'s main product may be milk, but to feed the cows a farmer will make hay, cut silage and grow fodder crops such as maize. Each of these activities has a carbon footprint and aggregating the data to arrive at a net CO2-equivalent emission for a litre of milk is practically impossible.MapCO2\'s meso-scale models use a GIS-based approach to assemble land use on a field-by-field basis and then derive CO2-equivalent emissions for each parcel of land that can then be aggregated to a farm unit, a region, an estate or a farming collective.During my work with Zetta Genomics my Isometrica projects had to take a back seat, but with that engagement at an end I\'m now looking for new opportunities, re-visiting old projects like MapCO2 and seeking out more great people to work with. If that\'s you please get in touch!
EDUCATION
University of Bath
BSc (Hons), Electrical & Electronic Engineering
ABOUT JIM COOK
During a career in technology that has spanned four decades, Jim has been instrumental in helping organisations both large and small to achieve their strategic goals and business ambitions. With a skill set that ranges from deep technical understanding through business strategy to investor relations, Jim can provide unparalleled expertise to high-tech businesses and their teams with a common aim to create value for themselves and their organisation.Jim has a strong pedigree in strategic management, technology leadership and business development with experience in a variety of sectors including Genomics and Healthcare, SaaS, Enterprise Storage, Enterprise Content Management, Collaboration, Document Management, Voice Biometrics and Machine Vision.Specialties: Strategy, applying technology to the real world, leading diverse teams, creating strong and resilient cultures in the workplace, working with venture capital, real world marketing, product management.
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