Jim Berry

About Jim Berry

Over 30 years of experience creating actionable insights through the use of high level analytics to ensure well-informed decisions to grow company revenues and profitability. Strategic thinker who comes at a business problem holistically from a data collection and analytics perspective. Proven collaborator across a variety of functions from the C-suite to the heads of Marketing, Sales, Finance, Operations and IT.Broad experience working with companies of all size from Fortune 50 to Small Businesses in both Consumer and B-to-B markets in the telecommunications, retail, banking, manufacturing, animal health and professional services industries.Specialties: Sales and Marketing Analytics and ROI, Customer Segmentation and Behavior Analysis, Predictive Modeling and Data Mining, Forecasting, Business Software Consulting, Data Integration across software platforms.Technical with attention to detail, a continuous learner and curious thinker who understands that data is the key ingredient, but the secret sauce to business intelligence is the ability to interpret the data and communicate the story in a way that provides a competitive advantage.

Experience

1. Principal Consultant

   Main Street Analytics, Llc

   May 2020 — Present · Kansas City, MO, US

   Freelance Consultant specializing in Analytics big and small. Whether it\'s creating a sales incentive plan or building a predictive model to identify future profitable customers, Main Street Analytics will use your data to give you a competitive advantage.==> Executive Dashboards in Tableau, Power BI, or Spotfire==> Customer Value Analysis==> Marketing Research Insights==> Predictive Analytics==> Data Mining==> ForecastingRecent successes include:==> Developed Company Wide and Departmental Scorecards for Technology team==> Created Sales and Marketing Strategy and Framework for Technology company.==> Created Executive Dashboards by integrating multiple revenue streams (Admissions, Gift Shop Sales, Donations and Memberships) with insightful metrics around Member engagement and value for a Non Profit ==> Developed a Customer Lifetime Value metric and scorecard for a B2B outsourcing company==> Enhancing an Inventory Management algorithm for a small manufacturing and retail company.==> Deep Dive analysis of a massive eCommerce International Consumer Survey==> Sales and Profitability analysis for a start-up professional services company.

Education

• Purdue University Daniels School of Business

  MS

• University of Evansville

  BS

Skills

• Strategy
• Database Marketing
• Marketing
• Forecasting
• Analytics
• Management
• Cross-Functional Team Leadership
• Leadership
• Project Management
• Sas
• Statistics
• Customer Relationship Management (Crm)
• Data Mining
• Marketing Analytics
• Competitive Analysis
• Customer Behavior Analysis and Data Mining
• Demand Forecasting
• Direct Marketing
• Segmentation
• Customer Insight
• Predictive Modeling
• Crm
• Program Management
• Analysis