Jim Bentubo
- Role
- Senior Director of Content Strategy at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Content Strategy
Dec 2020 — Present
Oversee development and continuous refinement of overall enterprise content strategy - Lead editorial content team of editors, writers and strategists - Manage internal video studio team comprised of producers, animators and editors - Create content frameworks that ensure production ladders up to key business objectives - Review and approve monthly calendars and quick-to-market content - Build and maintain data-driven content hub to drive personalized user experiences - Work with cross-functional teams to optimize content placement across site - Develop strategic publisher partnerships to drive brand awareness and affinity - Partner with social, digital, email and SEO teams to drive qualified traffic - Track and report out on key success metrics via analytics platforms
Education
Boston University
Bachelor of Science (BS), Mass Communication
Duke University
Certificate, Digital Media and Marketing
Skills
- Social Media
- Marketing Strategy
- Copywriting
- Ap Style
- Blogging
- Editing
- Advertising
- Marketing
- Public Relations
- News Writing
- Content Management
- Copy Editing
- Search Engine Optimization (SEO)
- Journalism
- SEO
- Social Media Marketing
- Publications
- Storytelling
- Newsletters
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