Jim Barnes
Creative Director at Ocean State Job Lot: Creative, Design, Brand and Content Strategies, User Experience
- Role
- Creative Director at Ocean State Job Lot
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Jim Barnes
I’m a Creative Director who blends design leadership with brand strategy, helping teams…
Experience
Creative Director
Oct 2021 — Present · North Kingstown, RI, US
Team Leadership: Supervised a multidisciplinary team of 18, including coordinators, designers, photographers, videographers, and content creators, ensuring alignment with corporate branding and creative vision.• Brand Strategy: Led the conceptualization and execution of creative strategies to communicate the Ocean State Job Lot (OSJL) brand across email, web, social media, radio, TV, print, and packaging. Established the OSJL Inspires blog and developed a WordPress strategy to enhance SEO and web sales while linking content to marketing campaigns.• Creative Production: Acted as the creative lead for TV ad production, providing on-set support in Pennsylvania and New Jersey. Streamlined over-the-air, streaming, and in-store radio processes, modernizing audio elements.• Digital Marketing Success: Directed the design and marketing of online supplemental flyers via the Flipp Network, achieving a 27:1 ROI in customer engagement and precise sales attribution.• Team Development: Fostered creativity and collaboration through mentorship, advocating for HTML certification for four Digital Design team members, and endorsing annual InDesign training. Promoted conference attendance and continuous learning opportunities.• Process Optimization: Introduced efficiencies that redefined project management, unifying workflows in Asana and adopting Agile-based methodologies. Streamlined coupon and store signage processes with Google Sheets CSV automation, reducing work hours from 24 to 6 weekly. Standardized the submission process for weekly advertising materials, benefiting over 40 interdepartmental members.• Stakeholder Engagement: Collaborated with the CEO and ownership to align marketing initiatives with corporate objectives. Managed a $1.25 million annual budget tied directly to business goals.• Professional Development: Completed a 12-week Brand Management certification at Cornell University.
Education
Rhode Island School of Design
Javascript, 3D Design Drawing
Montserrat College of Art
Bachelor of Fine Arts (B.F.A.)
Skills
- Flash
- Gaming
- Dreamweaver
- Illustrator
- Adobe Creative Suite
- Graphic Design
- Photoshop
- Indesign
- Web Design
- Html
- Css
- Brand Development
- Interaction Design
- User Experience
- Heavy Metals
- User Interface Design
- Animation
- Multimedia
- Game Design
- Graphics
- Logo Design
- Mac
- Illustration
- Layout
- Typography
- Creative Direction
- Art Direction
- Adobe Acrobat
- Image Manipulation
- Corporate Identity
- Digital Illustration
- Brochures
- Pre-Press
- Quarkxpress
- Advertising
- Email Marketing
- Marketing
- Branding
- Team Leadership
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.