Jim Anfield

About Jim Anfield

Senior executive fluent and experienced in technology, finance, go-to-market, and business development with specific market expertise in several industries including healthcare, insurance, manufacturing, and financial services. Critical thinker and innovative problem solver able to bridge effectively between business and technology worlds. Results focused and proven effective leader able to motivate diverse teams across both internal and external organizations. Published author and conference speaker.• Initiated, led, and managed several large-scale, complex strategic efforts delivering major customer benefits including business growth, significant cost reduction, and supreme customer experience.• Fluent and experienced in cloud technology, data strategy, team leadership, value propositions, program management, SaaS, fundraising, go-to-market, financial modeling, agile, consulting, HIPAA, big data, innovation, analytics, startups, compliance, product road mapping, program management, venture capital, product development, ROI, project management, digital transformation, user experience, business development, IT security, offshore development, contract negotiation, and vendor management. • Served as key member of executive teams with ability to drive strategy as well as developing partnerships with key business functions including operations, finance, IT, and sales/marketing.

Experience

1. COO CFO & Co-founder

   Yellow Brick Road Payments

   Apr 2023 — Present · Chicago, IL, US

   Yellow Brick Road Payments offers integrated alternative customer payment/financing solutions for retail management software, payment facilitators, and point of sale companies.Large retailers have maintained a competitive edge by offering POS financing to their customers. This approach has not only boosted sales but also increased average order values and fostered customer loyalty. However, SMBs have faced challenges meeting this financing capability due to factors such as scalability limitations, complex technology, friction, and low approval rates. YBR was specifically designed to address this market disparity and level the playing field for SMBs. Our system caters to the unique needs of independent retailers, empowering customers with multiple financing choices, privacy, and inclusivity. By minimizing friction at the point of sale, we offer a turnkey solution for POS providers, payfacs, retail software, and merchants. YBR is API integrated into the front-end retailer point-of-sale, e-commerce systems, and payment providers. On the back end, YBR is API integrated with the bank\'s lending systems. Customers apply through a fast, personal, and secure user-friendly application process on their mobile devices. A simple interface in the point-of-sale system minimizes store associate training. Integrations are quick and require minimal resources from either the POS system or the merchant. Merchants are paid timely and do not take any financial risk on the transactions.YBR has flexibility to customize the lenders and their financing products. Current prime, sub-prime, and no credit required bank financing options include a wide variety of financing products. By offering diverse financing options, YBR will generate extremely high overall approval rates which will result in incremental retail sales and customers. YBR offers a merchant portal for retailers with the information they need to increase sales, manage financing costs, and analyze marketing efforts.

Education

• DePaul University

  Master of Business Administration (MBA), Finance and Marketing

• University of Illinois Urbana-Champaign

  Bachelor of Science (BS), General Engineering

• Northern Illinois University

  Master of Science (MS), Computer Science

Skills

• Mergers & Acquisitions
• Strategy Development
• P&L Management
• Customer Relationship Management (Crm)
• Business Analysis
• Corporate Development
• Strategy
• Internet Strategy
• Process Improvement
• Management Consulting
• IT Outsourcing
• Team Building
• Management
• Sales
• Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Financial Analysis
• Insurance
• Business Intelligence
• Healthcare Information Technology
• IT Strategy
• Vendor Relations
• Crm
• Business Process Improvement
• Business Strategy
• Product Development
• Forecasting
• Mergers
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Vendor Relationship Management
• Health Information Exchange
• High Tech
• Vendor Management
• New Business Development
• Strategic Planning
• Team Leadership
• Strategic Partnerships