Jim Z.
Sr Paid Media Manager @Brand Revolution
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WORK HISTORY
Sr Paid Media Manager @Brand Revolution
Orlando, FL, US
Enhanced ROAS from 1.3 to over 6 in just 45 days, this extensive ad campaign strategy overhaul led to a multiple seven-figure revenue increase within the first year of implementing this new paid advertising approach-Led & developed a multi-platform paid media strategy leveraging Facebook, LinkedIn, Google, and TikTok across various verticals for Haute Living and its conglomerate of businesses overseeing 6 & 7 figure ad budgets- Drove customer acquisition and overseeing high-impact ad campaigns- Oversaw customer acquisition through high-impact campaigns and optimizing key metrics such as CPC, CTR, and CVR- Conducted audience testing and directed creative strategy, enhancing ad performance through competitor and trend research
EDUCATION
University of California, Riverside
Bachelor's degree, Marketing
Josai International University in Tokyo, Japan
Advertising and Media Studies
ABOUT JIM Z.
As a Paid Media Director, I lead the multi-platform paid media strategy, including Facebook, LinkedIn, Google, and TikTok. I have successfully revamped the ad strategy, increasing the return on ad spend (ROAS) from 1.3 to 6+ within the first 45 days. I also drive customer acquisition and oversee high-impact ad campaigns, optimizing key metrics such as cost per click (CPC), click-through rate (CTR), and conversion rate (CVR). With over 8 figures in advertising spend managed, I have helped scale businesses across various industries, such as E-Commerce, Lead Generation, and Education. I leverage my skills in paid social media advertising, copywriting, Google Analytics, and competitor and trend research to create powerful and sustainable solutions and strategies. My goal is to establish a clear online presence for my clients and use that presence to dominate their market. I am always ready to talk and share my insights and experience with anyone who is interested in scaling with paid advertising.
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