Jim Welch

About Jim Welch

Accomplished marketing professional with 16+ years of marketing, sales, training, and…

Experience

1. Associate Preneed Product Strategist

   KKR

   Aug 2024 — Present

   Creating and implementing marketing strategy with the goal of executing sales campaigns and building long term brand value within the Preneed space.• Partnering with Preneed Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and support-building that are aligned with the values and messages of Global Atlantic in the Preneed space.• Developing strategic relationships across the organization including Sales, National Accounts, Product and Compliance.• Managing projects from idea development, execution, approval, deployment and analysis.• Partnering with the data analytics team to define and manage reporting, analytics and success metrics.• Executing the implementation of Go-to-Market strategies and resources for new product/channel launches in the Preneed space.• Partnering across marketing team to create digital and print collateral and producer communications in order to execute on product/channel initiatives.• Working closely with Product, Legal and Compliance areas to ensure marketing and advertising content meets proper guidelines.

Education

• St. Ambrose University

  Bachelor of Arts, Sports Management

  2002 — 2005

• Marshalltown Community College

  Associate of Arts (A.A.), Business/Commerce, General

  2000 — 2002

Skills

• Management
• Start-Ups
• Loans
• Mortgage Lending
• Marketing
• Sales
• Retail
• Finance
• New Business Development
• Sales Operations
• Customer Service
• Sales Management
• Banking
• Insurance
• Credit
• Underwriting
• Program Management