Jim van Slyke
CRM | Lifecycle | Engagement & Retention | Digital Marketing | Strategic Communications | MBA | Referee
- Role
- Senior Marketing Manager, Crm & Engagement at Condé Nast
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Jim van Slyke
Audience-obsessed marketing and strategic communications leader with more than 15 years…
Experience
Senior Marketing Manager, Crm & Engagement
Oct 2022 — Present
Lead strategy and execution of multi-channel CRM campaigns—including email, push notifications and on-site messaging—for brands such as WIRED, Vanity Fair, The New Yorker, Vogue, GQ and Architectural Digest. • Own the end-to-end lifecycle marketing journey, including onboarding, engagement, retention, churn mitigation, and winback programs.• Collaborate cross-functionally with Data, Product, Editorial, and Creative teams to build segmented, personalized experiences driven by user behavior and campaign analytics.• Design and implement A/B tests, monitor campaign performance, and optimize for KPIs such as open rate, click-through rate, conversion, and LTV.• Member of AI task force that tested and implemented use of artificial intelligence capabilities in email design, coding, reporting and analysis. • Spearhead data-driven storytelling and insights reporting to inform campaign strategy and executive decision-making.Achievements:• Rebuilt customer lifecycle for WIRED that led to a 14% increase in engagement and 6X (winback) and 4X (abandon cart) increase in conversion percentage. • Rebuilt customer lifecycle for Vanity Fair that led to a 15% increase in engagement and 2X (winback) and 7X (abandon cart) increase in conversion percentage.
Education
James Madison University
Bachelor of Arts - BA
Old Dominion University
Master of Arts - MA
Old Dominion University
Master of Business Administration - MBA
Skills
- Publishing
- Marketing Communications
- Email Marketing
- Storytelling
- Customer Relations
- Loyalty Marketing
- Direct Marketing
- Writing Skills
- Social Media Marketing
- Writing
- Digital Marketing
- Leadership
- Copy Editing
- Marketing
- Online Marketing
- Content Development
- Budget Management
- Public Relations
- Internal Communications
- Media Relations
- Proofreading
- Social Media
- Social Networking
- Proposal Writing
- Publications
- Graphic Design
- Content Management
- Budgeting
- Team Building
- Newspaper
- Content Strategy
- Marketing Strategy
- Copywriting
- Market Research
- Journalism
- Strategic Planning
- Editing
- Ap Style
- Strategic Communications
- Web Content
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.