Jim Steele
- Role
- Executive Director, Marketing Product Strategy at JPMorganChase
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Jim Steele
Executive Director, Customer Experience, Retention, Digital and Partner Integration…
Experience
Executive Director, Marketing Product Strategy
Nov 2022 — Present
June 2013 - October 2022: Senior Relationship/Customer Experience Manager in the Cobrand Partner Segment currently focusing on the United Airlines portfolio. Primary responsibilities include delivering a positive consumer product experience from acquisition through the credit card life cycle for Chase United MileagePlus cardmembers. Customer Experience functions include focusing on improving benefit delivery, Customer Service Call Center integration, enhancing controls and simplifying language in all touch points. Escalations and Regulatory review of particular consumer pain points allow for process improvement development. Ancillary project management includes bankwide EMV project readiness planning and communication, Data Security (PCI compliance) review, Digital Marketing, P&L management and Product Training material production. November to June 2013: Relationship manager for over 15 years working in the Partner segment. Various programs including Colleges & Universities, Professional Sports programs (MLB, NHL, NBA), Professional Organizations (NAR), T&E portfolios (LaQuinta, IHG, United) and Oil (BP). P&L management, acquisitions marketing, ECM and product management skills that led to high ROI. Developed and launched Chase Ultimate Fan Rewards within the Professional Sports segment.
Skills
- Strategy
- Strategic Partnerships
- Marketing
- Vendor Management
- Banking
- Financial Services
- Crm
- Management
- Competitive Analysis
- Business Development
- Customer Acquisition
- Leadership
- Relationship Management
- Customer Experience
- Segmentation
- Product Management
- Analytics
- Direct Marketing
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