Jim Spaeth

Experience

1. Partner

   Sequent Partners

   Oct 2003 — Present · New York, NY, US

   Sequent Partners was formed in 2003 as a specialized brand and media metrics consultancy. Our focus began in branding, but quickly evolved to helping marketers, research companies, and the media to navigate the changing media landscape, ultimately to build brand value. Starting in 2007, Sequent Partners began the development of quantitative ethnography for media, working with Ball State University. That work culminated in the landmark, CRE Video Consumer Mapping study, the largest and most significant media ethnography ever conducted. The vision forged int his period led to the foundation of the Media Behavior Institute and bringing the TouchPoints method to the US. TouchPoints is the only syndicated study of consumers daily lives and a unique source of all media consumption in the context of daily living. TouchPoints was acquired by Reality Mine in 2014; Sequent Partners assisted in the global roll-out of TouchPoints before returning to our consulting practice in February of 2016.Most current consulting assignments of this highly specialized company focus on helping leading advertisers, leading media companies and associations, and leading research organizations to navigate today\'s rapidly and extensively changing media landscape. Our assignments have focused on key performance metrics development and new media measurement and strategy. We have completed a number of consulting assignments in marketing mix models and ROI.Clients come to Sequent Partners for thought leadership and analytically-oriented consulting to help their companies leverage the rapidly expanding range of media options. and to better build their brands.

Education

• The New School for Social Research

  Doctor of Philosophy (Ph.D.)

• Polytechnic University

  MS

• Fordham University

  BS

  1966 — 1970

Skills

• Advertising
• Consumer Behaviour
• Digital Media
• Media Planning
• Brand Equity
• Digital Marketing
• Segmentation
• Marketing Strategy
• Digital Strategy
• Customer Insight
• Quantitative Research
• Marketing Research
• Market Research