Jim Piazza

About Jim Piazza

Jim is a senior marketing executive with more than 30+ years of B2B and B2C experience across retail, distribution and manufacturing. He is an intuitive, strategic thinker relying on analytics and sound judgment that have led to a highly successful track record retaining, growing and acquiring customers. Energized by the challenge of a dynamic changing marketplace, Jim thrives in situations that call for vision, purpose and courage to inspire others to create breakthrough customer experiences and marketing/digital programs that lead to positive business results. He has led several transformation efforts from developing and standing up digital and marketing organizations, customer segment strategy, customer experience design and strategic business planning to investing, integrating and deploying new marketing technology / automation, media-mix modeling and predictive analytics.As a people leader Jim has consistently built highly engaged, high performing teams that have produced a notable number of talented leaders. He also has been recognized as a strong cross-functional leader able to influence and inspire teams to success in a variety of assignments. Keywords: Business planning, Customer strategy, Marketing strategy, Segmentation strategy, Product Marketing, Product Management, E-commerce, B2B marketing, B2C marketing, Brand marketing, Retail marketing, Services marketing, Distribution marketing, Marketing Automation, Marketing planning, Customer analytics, Digital Analytics, Competitive analysis, Financial, Analysis, P&L Owner, Digital marketing, Online marketing, Integrated marketing, Demand generation, Website marketing, Co-marketing, Partner marketing, Sports marketing, Event marketing, Search engine marketing, Sales Enablement, Field marketing, Marketing communications, Creative development, Creative services, Content marketing, Private Equity, Distribution, Retail, Electrical, Construction, Building Materials, MRO

Experience

1. Chief Product Marketing Officer

   Spartaco Group

   Dec 2024 — Present · Clover, SC, US

Education

• Illinois State University

  BS, Marketing

  1990 — 1994

• Northern Illinois University

  MBA, Business Administration

  1997 — 2004

Skills

• Customer Acquisition
• Business Intelligence
• Digital Innovation
• Promotions
• Online Advertising
• Event Management
• Search Advertising
• Market Analysis
• Budgets
• Integrated Marketing
• Strategic Communications
• Local Marketing
• Financial Forecasting
• Online Marketing
• Local Store Marketing
• Product Marketing
• Product Innovation
• Market Planning
• Talent Management
• Innovation Development
• Pos
• Database Segmentation
• Account Management
• Competitive Analysis
• Customer Experience
• Change Management
• Market Intelligence
• E-Commerce
• Home Improvement
• Communications Strategy
• Market Research
• Budget Management
• Consumer Advertising
• Budget Analysis
• Project Planning
• Leadership Development
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Audience Segmentation