Jim Nilson

About Jim Nilson

I’m a digital transformation leader with a passion for connecting patients to care through smarter, more human digital experiences.At UC Health, I lead four pillars: Web, CRM, Analytics, and Reputation Management. All working together under one strategy that turns digital engagement into measurable clinical impact. I focus on building infrastructures that last: systems that scale, data that stays clean, and experiences that people trust.Over the past few years, I’ve helped guide UC Health’s digital framework launching Epic Cheers CRM, online scheduling, and a website rebuild centered on our outside-in strategy. We grew organic traffic by 270% with our targeted SEO strategy and are pushing UC Health’s digital martech stack towards being a best-in-class experience amongst academic healthcare systems.What drives me most is building and leading great teams, rethinking how healthcare sees digital. Not just as a marketing tool, but as a connected experience that builds access, loyalty, and trust across the entire patient lifecycle.

Experience

1. Sr Director Digital Marketing & Crm

   UC Health

   Oct 2022 — Present · Cincinnati, OH, US

   Leads UC Health’s digital strategy and CRM transformation across four pillars: Web, Analytics, CRM, and Reputation Management-Defined the digital transformation roadmap aligning with system growth, marketing maturity, and service portfolio priorities-Oversaw the Epic Cheers CRM implementation and built UC Health’s first enterprise CRM framework and strategy-Unified digital marketing operations through cross-functional workflows integrating analytics, our digital platforms, in alignment with capacity-Established data governance and performance dashboards connecting marketing to downstream outcomes-Mentors a multidisciplinary digital team focused on innovation, accountability, and patient-first experiences.

Education

• University of Louisville

  M.S. Human Resource Education, Digital Experiences, Education/Learning

• University of Louisville

  Doctor of Philosophy (Ph.D.), Educational Leadership and Organization Development - Higher Education Administration

  2008 — 2010

• Northern Kentucky University

  Bachelor’s Degree, Computer Science

  1991 — 2002

Skills

• Event Planning
• Google Analytics
• Social Media
• Social Media Marketing
• Web Applications
• Digital Media
• Facebook
• Web Content
• Dreamweaver
• Cms
• Research
• Higher Education
• Marketing
• Social Networking
• Multimedia
• Strategic Planning
• Strategy
• Teaching
• Web Development
• Web Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Public Speaking
• Marketing Strategy
• Adobe Creative Suite
• Web Design
• Public Relations
• Brand Development
• Advertising
• Organizational Leadership
• Website Development
• Training
• Leadership
• Digital Marketing
• Wordpress
• Cartography
• Css
• Management
• Educational Technology