Jim Martinec

About Jim Martinec

Delivered >40% CAGR over ten years by driving adoption of value-based marketing…

Experience

1. Director, Head of North America Customer Marketing

   Grifols

   Mar 2020 — Present

   In my current role I am responsible for management of Transfusion medicine diagnostics portfolios for North America (Donor Screening and Blood Typing Systems (BTS)) including all instruments and reagents. Successfully overseen launch of the entire BTS product portfolio in North America as well as creating all marketing collateral for portfolio launch, brochures, sell sheets, customer facing presentations. I created a customer pricing model for Sales to forecast reagent consumption, estimate instrument need, and calculate gross margin / contribution margin for deal review. Executed product rollout activities, such as product development plan, collect voice of customer for user needs, create and prioritize user needs for R&D development. Below is the list of my important achievements for this role: Received rapid promotions from Associate Director to Director of Marketing to Head of North America Marketing based on exceptional performance. Pioneered use of HEOR tools for the sales and marketing effort. Working with HEOR team created an analytical tool that supported our value message of improved operational efficiency and staff utilization. Tool yielded >$10M in sales in the first year of deployment. Championed value-based messaging. Developed messaging used globally for BTS product line. Created a Sales Technical Manual and SFDC based Sales Playbook for training of sales reps and for field support of sales process. Utilized results-driven sales strategies to achieve $200M annual sales revenue. Maintained 80% market share in blood donor screening, 96% market share in Tissue & Organ donor screening and grew from 0 to 10% market share in blood typing. Achieved $25M annual sales revenue for BTS product line with projected CAGR through 2025 of more than 30%. Awarded President\'s Club Award for outstanding contributions in 2015. Led creation of interactive video tool for product demonstrations, customer and trade show presentations.

Education

• Bradley University

  BS, Biology - Medical Technology

Skills

• Fda
• Cross-Functional Team Leadership
• Market Development
• Product Launch
• Blood Products
• Cryopreservation
• Molecular Diagnostics
• Stem Cell Transplant
• Sales
• Capital Equipment
• Immunohematology
• Medical Devices
• Marketing
• Hematology
• Product Management
• Blood Bank
• U.s. Food and Drug Administration (Fda)
• Biotechnology
• Research and Development (R&D)
• Product Development
• Healthcare
• Sales Management
• Blood Typing
• Apheresis
• R&D