Jim Mangone

About Jim Mangone

Strategic Leadership / Marketing / Management / Operations: People, Products & Companies Develop individuals to be great and build talented teams I am an experienced global leader with progressive responsibilities and measurable results, who builds strategies and transforms businesses and company divisions. Lead teams and successes of multi-million dollar initiatives, producing substantial positive outcomes. Expertise in strategic leadership, marketing sales/retail, general management, operations, and project & program management. I am a leader of channel, program and product marketing strategies. I can help your organization get to the next level. Contact me to talk. jmangone22(at)gmail(dot)com Skill Highlights: Leadership Strategic Agility Innovation Connecting Vision and Purpose Let\'s connect.

Experience

1. Marketing Operations and Channel Marketing, North America

   CNH

   Jan 2016 — Present · WI, US

   Marketing Strategy - Conceive, develop and implement integrated multi brand marketing communications strategies driving business goals, new product launches, advertising and public relations campaigns. Strategically redesigned and executed the Case IH, North American dealer Co-Op and communications. •Social Media Strategy - Directed commercial and social activities and build new capabilities impacting sales objectives through multiple channels including dealer, field teams and senior leadership. Led the strategic company partnerships, revolutionized social media content application offerings for our dealer network and increasing usage rate to over 60%. •Brand Development & Strengthening – Created sales and marketing training and tools for dealers and employees. Launched the Dealer Digital Assistance portfolio encompassing in-store and digital media resources. Created the “Branded Zones” digital media platform for dealers. Conceptualized and executed the 1LTX concept = Once in a lifetime experiences behavior. •Strategic Demand Initiatives - Lead go to market strategies, Co-Operative Marketing, dealer, tools and programs. Designed and implemented the Case IH Wholegoods Customer Outreach program designed to follow up on sales leads, results are $52 /$1 ROI and a 20.6% conversion to sale on leads. Designed lead generation and follow up programs that yielded qualified leads in 90 days. • Growth Strategy – Integrated a technology roadmap and Channel Marketing Automation Platforms by redesigning and introducing the new Dealer Assets Management system. Capitalized on sponsorship commitments representing 10% of the Co-OP budget and increased lead generation conversion to sale ROI by 5% on key activities. Channel Communications Transformation - Strategically developed and cross functionally lead corporate and dealer communications process and systems platform for North America 700+ locations. Redesigned what and how the company communicate to our dealer network.

Education

• Cardinal Stritch University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

• West Iron County HS

  High School

• Northern Michigan University

  Bachelor's Degree, Marketing

• Cardinal Stritch University

  Master of Business Administration - MBA

  1999 — 2001