Jim Maddock
Senior Marketing Strategy Manager @ServiceNow
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WORK HISTORY
Senior Marketing Strategy Manager @ServiceNow
London, GB
Defined GTM and audience direction across regions, making plans clearer and easier for teams to deliver- Worked with product, brand and editorial teams to align messaging and sequencing- Created \"Easy Image Studio\", a tool that helps teams produce on-brand assets faster and with less friction- Improved intake and briefing processes to reduce noise and make prioritisation clearer- Helped strengthen workflows and ways of working so delivery runs more smoothly across teams.
EDUCATION
City St George’s, University of London
JavaScript programming and DOM scripting, Computer Programming
ABOUT JIM MADDOCK
I work at the intersection of Marketing Operations, MarTech and lifecycle CRM, building systems that help teams execute high-quality campaigns with clarity, consistency and measurable impact.Selected impact- Built a self-serve asset tool (Figma Make) adopted across 10 markets (~25 users), saving ~210 hours in 3 months- Cut localisation turnaround from ~2 weeks to ~48 hours using AI with guardrails (~95% first-pass accuracy)- Delivered £15M uplift in investment fund flows, plus +71% CTR and +86% profit uplift via experimentation- Improved programme availability by 20% across 500+ programmes via monitoring and alerting- Increased premium conversion by 20% by shifting onboarding to event-driven journeys (A/B tested).I’m drawn to how things actually work: platforms, workflows, data and decisions behind the output. I simplify delivery, remove friction and build operating models that scale across teams, markets and lifecycle stages.Technically, I’ve worked hands-on with AEP, Adobe Campaign and Marketo, and I’m comfortable with HTML/CSS plus working JavaScript/SQL knowledge. I use this grounding to design AI-enabled workflows that create leverage without adding complexity.
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