Jim Kettleson
Senior Manager of Data Strategy @ Discover Financial Services | Artificial Intelligence & Machine Learning | Credit Risk and Marketing Data | Vendor Management
- Role
- Senior Manager of Data Strategy, Credit Risk and Marketing External Data Ingestion and Intelligence at Discover
- Location
- Wheaton, IL, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager of Data Strategy, Credit Risk and Marketing External Data Ingestion and Intelligence
Jul 2017 — Present · Riverwoods, IL, US
As a senior leader, I partner directly with business lines to define and execute enterprise-level artificial intelligence and machine learning data strategies. I lead cross-functional initiatives that align AI innovation with marketing, credit risk, and operational goals—leveraging credit bureau, first-party, and third-party data to build scalable campaigns and intelligent decisioning systems. With deep expertise in brand strategy, market analysis, credit data, underwriting, customer experience, regulatory compliance, and product positioning, I’ve successfully driven new account acquisition, enhanced cross-sell performance, and ensured responsible AI deployment across the customer lifecycle- Lead enterprise data strategy and AI/ML initiatives across acquisition, credit risk, and operations- Partner cross-functionally with marketing, risk, compliance, and IT to define responsible AI use cases and governance protocols, ensuring alignment with regulatory and business objectives- Oversee third-party data partnerships—including credit bureaus and data service providers—managing performance, compliance, and security standards- Deployed machine learning models that optimize credit underwriting, customer targeting, and campaign personalization across credit cards, personal loans, student loans, home equity, and deposit products- Own the strategic data roadmap, track performance using KPIs, and direct agile teams delivering scalable, ethical AI solutions- Manage data budgets, third-party risk assessments, and the full lifecycle of new data sourcing and testing—driving innovation through structured, compliant deployment of advanced analytics.
Education
Lake Forest Graduate School of Management
Master of Business Administration - MBA, Business Administration and Management, General
Illinois State University
Bachelor of Science - BS, Finance, General
Illinois State University
BA, Finance and Accounting
1995 — 1999
Illinois State University
Bachelor's degree, Finance, General
Lake Forest Graduate School of Management
MBA, Business
2004 — 2008
Skills
- Credit Risk
- Sales Management
- Lines of Credit
- Finance
- Commercial Mortgages
- Credit Cards
- Deposits
- Customer Retention
- Financial Risk
- Treasury Management
- Cash Management
- Mortgage Banking
- Financial Analysis
- Small Business Lending
- Branch Management
- Consumer Lending
- Retail Banking
- Asset Based Lending
- Credit
- Investments
- Credit Analysis
- Commercial Lending
- Business Development
- Loan Origination
- Branch Banking
- Mortgage Lending
- Commercial Banking
- Sales
- Leadership
- Relationship Management
- Underwriting
- Cross Selling
- Financial Services
- Banking
- Risk Management
- Portfolio Management
- Loans
- Management
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