Jim Fields

Vice President, Customer Advocacy

Role: Vice President, Customer Advocacy Marketing at Workday
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

About Jim Fields

Experienced marketing executive with more than 20 years of leadership in the software industry. Possess both strategic and executional depth, having led large teams/programs at Fortune 500 global enterprises and functioned as a department of one in entrepreneurial startups. Designed and implemented industry-focused integrated field marketing programs that annually delivered >$500 million in new sales pipeline; led industry and regional marketing teams; innovated new event, content marketing, digital/social, and customer engagement models; author of high-performing blogs on Forbes.com, The Digitalist, and other influential online thought leadership media outlets.Frequent mentor of early talent and two-time winner of SAP\'s Annual Value Award, of which only seven are awarded each year from among SAP\'s Americas employees.I am passionate about mentoring emerging talent, creating and sharing interesting content, and advancing the practices of customer marketing, communications, and brand journalism.

Experience

Vice President, Customer Advocacy Marketing
Workday
Jan 2022 — Present · NY, US
I am privileged to lead a global team of amazing professionals who help bring the experiences of Workday customers to life. Together we have reimagined storytelling and customer marketing at Workday, striving to ensure that everything we do contributes to Workday\'s brand equity and business growth.Our programs fuel brand awareness campaigns; global and regional demand generation programs; digital and social initiatives; and industry events. Our sales references team drives deals to close by connecting our best customers with our biggest prospects at just the right time. As my former CEO Ken Arnold once told me,\"if you want to be relevant in Marketing, stay close to the cash register.\" We do that in spades.

Education

St. Lawrence University
BA, English/Writing

Skills

Software as a Service (Saas)
Business Development
Digital Marketing
Business Alliances
Multi-Channel Marketing
Competitive Analysis
Program Management
Strategy
Demand Generation
Go-to-Market Strategy
Product Marketing
Strategic Partnerships
Marketing
Saas
Customer Relationship Management (Crm)
Salesforce.com
Sales Enablement
Professional Services
Marketing Strategy
B2b Marketing
Product Management
Enterprise Software
Lead Generation
New Business Development
Thought Leadership
Analytics
Crm

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.