Jim Dravillas
Ad Planning & Measurement ★ Advertising Research ★ Media Measurement & Analytics ★ Consumer Insights ★ Cross-Media Advertising ★ Digital and CTV
- Role
- Global Chief Product Officer at Initiative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jim Dravillas
Media and Advertising Professional with extensive experience across Digital, CTV, TV, and Mobile. Proven leader of effective and innovative teams who has been instrumental in developing measurement and analytic strategies, media planning and research to drive campaign effectiveness and return on investment. Experience across numerous categories including automotive, finance, CPG, tech, beauty, food & beverage and more. I am passionate about uncovering how advertising and media work and applying that understanding to business challenges.Over the last ~25 years I have been plugged in to what\'s-next in advertising and media. From helping to found a Digital Analytics and Search Engine Optimization practice for an ad agency to ushering in digital video advertising and YouTube skippable ad formats to working with industry organizations on cross-platform video standards, I have relished being part of an increasingly sophisticated advertising industry.
Experience
Global Chief Product Officer
May 2023 — Present · New York, NY, US
Education
The University of Texas at Austin
M.A.
1996 — 1998
The University of Texas at Austin
Master's degree
Dartmouth College
Bachelor of Arts, Geography
1992 — 1996
Skills
- Comscore
- Digital Marketing
- Digital Media
- Mobile Advertising
- Advertising Research
- Segmentation
- Display Advertising
- Web Analytics
- Interactive Marketing
- Digital Strategy
- Analytics
- Sem
- Omniture
- Online Advertising
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